Lifewtr Series 7: Art through Technology - 8 Color... | Design Colors
Design Colors

Color Palette

Lifewtr Series 7: Art through Technology — Packaging

E4E5E6
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HEX #E4E5E6
RGB rgb(228,229,230)
HSL
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CMYK
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SVG PNG
C8C9CB
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HEX #C8C9CB
RGB rgb(200,201,203)
HSL
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CMYK
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SVG PNG
B2B4B8
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HEX #B2B4B8
RGB rgb(178,180,184)
HSL
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CMYK
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SVG PNG
919398
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HEX #919398
RGB rgb(145,147,152)
HSL
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CMYK
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F0F0F1
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HEX #F0F0F1
RGB rgb(240,240,241)
HSL
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CMYK
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A2A3A8
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HEX #A2A3A8
RGB rgb(162,163,168)
HSL
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CMYK
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7B7E82
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HEX #7B7E82
RGB rgb(123,126,130)
HSL
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CMYK
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SVG PNG
2E4D74
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HEX #2E4D74
RGB rgb(46,77,116)
HSL
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CMYK
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SVG PNG
#E4E5E6
#C8C9CB
#B2B4B8
#919398
#F0F0F1
#A2A3A8
#7B7E82
#2E4D74
Lifewtr Series 7: Art through Technology

This palette was extracted from

Lifewtr Series 7: Art through Technology

Award-Winning Packaging

About the Design

This design features Gainsboro, Silver, Dark Gray, Light Slate Gray, White Smoke, Gray, and Dark Slate Gray.

About the Award-Winning Packaging Design: With its seventh series, Lifewtr sparks inspiration through the exploration of creators working in art and technology. As technology broadens the boundaries of possibilities within art and design, ninety two percent of art organizations agree that technology has made art a more participatory experience, which ultimately helps to diversify audiences. Lifewtr shines a spotlight on this timely cultural tension and three emerging artists, Sarah Ludy, Zach Lieberman, and Andrew Benson.

This palette has a balanced temperature, providing flexibility in various contexts.

View at A' Design Award

Lifewtr Series 7: Art through Technology, the source of these colors, was designed by PepsiCo Design and Innovation.

Color Data for Professionals

Technical color information for designers and developers. Click any value to copy.
#E4E5E6
Gainsboro
22.4% Gray
Web Formats
HEX #E4E5E6
RGB 228,229,230
HSL hsl(210, 4%, 90%)
HWB hwb(210, 89%, 10%)
Print & Design
CMYK cmyk(1%, 0%, 0%, 10%)
HSV hsv(210, 1%, 90%)
Perceptual (Color Science)
LAB lab(90.89, -0.16, -0.6)
LCH lch(90.89, 0.62, 255.5°)
XYZ xyz(74.29, 78.25, 86.04)
OKLab oklab(0.9214, -0.0007, -0.0016)
Accessibility (WCAG 2.1)
Aa
On White
1.26:1
Fail
Aa
On Black
16.65:1
AAA Pass
Aa
White on Color
1.26:1
Fail
Aa
Black on Color
16.65:1
AAA Pass
78.3%
Relative Luminance
0.7825
Light

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#E7E6E4
Complementary
of Gainsboro
#E4E4E7
Analogous
of Gainsboro
#E4E7E7
Analogous
of Gainsboro
#F2F2F3
Lighter Tint
of Gainsboro
#F2F2F3
Lighter Tint
of Gainsboro
#F2F2F3
Lighter Tint
of Gainsboro
#BDBFC2
Darker Shade
of Gainsboro
#95999D
Darker Shade
of Gainsboro
#6E7377
Darker Shade
of Gainsboro
Gainsboro
Named Color
Discover the Hue
#C8C9CB
Silver
15.8% Gray
Web Formats
HEX #C8C9CB
RGB 200,201,203
HSL hsl(220, 3%, 79%)
HWB hwb(220, 78%, 20%)
Print & Design
CMYK cmyk(1%, 1%, 0%, 20%)
HSV hsv(220, 1%, 80%)
Perceptual (Color Science)
LAB lab(80.94, 0.03, -1.12)
LCH lch(80.94, 1.12, 271.3°)
XYZ xyz(55.48, 58.36, 64.83)
OKLab oklab(0.8357, -0.0003, -0.003)
Accessibility (WCAG 2.1)
Aa
On White
1.66:1
Fail
Aa
On Black
12.67:1
AAA Pass
Aa
White on Color
1.66:1
Fail
Aa
Black on Color
12.67:1
AAA Pass
58.4%
Relative Luminance
0.5836
Mid-tone

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#CBCAC8
Complementary
of Silver
#C8C8CB
Analogous
of Silver
#C8CBCB
Analogous
of Silver
#EFF0F0
Lighter Tint
of Silver
#F2F2F3
Lighter Tint
of Silver
#F2F2F3
Lighter Tint
of Silver
#A0A2A6
Darker Shade
of Silver
#797C81
Darker Shade
of Silver
#545659
Darker Shade
of Silver
Silver
Named Color
Discover the Hue
#B2B4B8
Dark Gray
15.4% Gray
Web Formats
HEX #B2B4B8
RGB 178,180,184
HSL hsl(220, 4%, 71%)
HWB hwb(220, 70%, 28%)
Print & Design
CMYK cmyk(3%, 2%, 0%, 28%)
HSV hsv(220, 3%, 72%)
Perceptual (Color Science)
LAB lab(73.26, 0.06, -2.28)
LCH lch(73.26, 2.28, 271.5°)
XYZ xyz(43.33, 45.57, 51.85)
OKLab oklab(0.7695, -0.0006, -0.0061)
Accessibility (WCAG 2.1)
Aa
On White
2.08:1
Fail
Aa
On Black
10.11:1
AAA Pass
Aa
White on Color
2.08:1
Fail
Aa
Black on Color
10.11:1
AAA Pass
45.6%
Relative Luminance
0.4557
Mid-tone

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#B8B6B2
Complementary
of Dark Gray
#B3B2B8
Analogous
of Dark Gray
#B2B7B8
Analogous
of Dark Gray
#DADBDD
Lighter Tint
of Dark Gray
#F2F2F3
Lighter Tint
of Dark Gray
#F2F2F3
Lighter Tint
of Dark Gray
#8A8D93
Darker Shade
of Dark Gray
#64676D
Darker Shade
of Dark Gray
#404145
Darker Shade
of Dark Gray
Dark Gray
Named Color
Discover the Hue
#919398
Light Slate Gray
12.4% Gray
Web Formats
HEX #919398
RGB 145,147,152
HSL hsl(223, 3%, 58%)
HWB hwb(223, 57%, 40%)
Print & Design
CMYK cmyk(5%, 3%, 0%, 40%)
HSV hsv(223, 5%, 60%)
Perceptual (Color Science)
LAB lab(60.92, 0.27, -2.89)
LCH lch(60.92, 2.9, 275.3°)
XYZ xyz(27.78, 29.15, 33.86)
OKLab oklab(0.6632, -0.0002, -0.0077)
Accessibility (WCAG 2.1)
Aa
On White
3.07:1
Large Only
Aa
On Black
6.83:1
AA Pass
Aa
White on Color
3.07:1
Large Only
Aa
Black on Color
6.83:1
AA Pass
29.2%
Relative Luminance
0.2915
Mid-tone

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#979591
Complementary
of Light Slate Gray
#929197
Analogous
of Light Slate Gray
#919697
Analogous
of Light Slate Gray
#B8B9BC
Lighter Tint
of Light Slate Gray
#DFE0E1
Lighter Tint
of Light Slate Gray
#F2F2F3
Lighter Tint
of Light Slate Gray
#6A6C71
Darker Shade
of Light Slate Gray
#45464A
Darker Shade
of Light Slate Gray
#202122
Darker Shade
of Light Slate Gray
Light Slate Gray
Named Color
Discover the Hue
#F0F0F1
White Smoke
12.5% White
Web Formats
HEX #F0F0F1
RGB 240,240,241
HSL hsl(240, 3%, 94%)
HWB hwb(240, 94%, 5%)
Print & Design
CMYK cmyk(0%, 0%, 0%, 5%)
HSV hsv(240, 0%, 95%)
Perceptual (Color Science)
LAB lab(94.82, 0.18, -0.48)
LCH lch(94.82, 0.51, 290.2°)
XYZ xyz(82.97, 87.2, 95.66)
OKLab oklab(0.9554, 0.0004, -0.0013)
Accessibility (WCAG 2.1)
Aa
On White
1.14:1
Fail
Aa
On Black
18.44:1
AAA Pass
Aa
White on Color
1.14:1
Fail
Aa
Black on Color
18.44:1
AAA Pass
87.2%
Relative Luminance
0.8720
Very Light

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#F0F0EF
Complementary
of White Smoke
#F0EFF0
Analogous
of White Smoke
#EFF0F0
Analogous
of White Smoke
#F2F2F3
Lighter Tint
of White Smoke
#F2F2F3
Lighter Tint
of White Smoke
#F2F2F3
Lighter Tint
of White Smoke
#C8C8CB
Darker Shade
of White Smoke
#A0A0A6
Darker Shade
of White Smoke
#797981
Darker Shade
of White Smoke
White Smoke
Named Color
Discover the Hue
#A2A3A8
Dark Gray
7.5% Gray
Web Formats
HEX #A2A3A8
RGB 162,163,168
HSL hsl(230, 3%, 65%)
HWB hwb(230, 64%, 34%)
Print & Design
CMYK cmyk(4%, 3%, 0%, 34%)
HSV hsv(230, 4%, 66%)
Perceptual (Color Science)
LAB lab(67.05, 0.61, -2.71)
LCH lch(67.05, 2.78, 282.7°)
XYZ xyz(35.06, 36.7, 42.28)
OKLab oklab(0.7162, 0.0009, -0.0072)
Accessibility (WCAG 2.1)
Aa
On White
2.52:1
Fail
Aa
On Black
8.34:1
AAA Pass
Aa
White on Color
2.52:1
Fail
Aa
Black on Color
8.34:1
AAA Pass
36.7%
Relative Luminance
0.3670
Mid-tone

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#A8A8A3
Complementary
of Dark Gray
#A5A3A8
Analogous
of Dark Gray
#A3A7A8
Analogous
of Dark Gray
#CACBCE
Lighter Tint
of Dark Gray
#F2F2F3
Lighter Tint
of Dark Gray
#F2F2F3
Lighter Tint
of Dark Gray
#7C7D83
Darker Shade
of Dark Gray
#57575C
Darker Shade
of Dark Gray
#313235
Darker Shade
of Dark Gray
Dark Gray
Named Color
Discover the Hue
#7B7E82
Gray
7.6% Gray
Web Formats
HEX #7B7E82
RGB 123,126,130
HSL hsl(214, 3%, 50%)
HWB hwb(214, 48%, 49%)
Print & Design
CMYK cmyk(5%, 3%, 0%, 49%)
HSV hsv(214, 5%, 51%)
Perceptual (Color Science)
LAB lab(52.67, -0.3, -2.56)
LCH lch(52.67, 2.58, 263.4°)
XYZ xyz(19.66, 20.74, 24.08)
OKLab oklab(0.5918, -0.0018, -0.0068)
Accessibility (WCAG 2.1)
Aa
On White
4.08:1
Large Only
Aa
On Black
5.15:1
AA Pass
Aa
White on Color
4.08:1
Large Only
Aa
Black on Color
5.15:1
AA Pass
20.7%
Relative Luminance
0.2074
Mid-tone

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#83807C
Complementary
of Gray
#7C7C83
Analogous
of Gray
#7C8383
Analogous
of Gray
#A3A5A8
Lighter Tint
of Gray
#CACCCE
Lighter Tint
of Gray
#F2F2F3
Lighter Tint
of Gray
#57595C
Darker Shade
of Gray
#313335
Darker Shade
of Gray
#0C0D0D
Darker Shade
of Gray
Gray
Named Color
Discover the Hue
#2E4D74
Dark Slate Gray
6.3% Gray
Web Formats
HEX #2E4D74
RGB 46,77,116
HSL hsl(213, 43%, 32%)
HWB hwb(213, 18%, 55%)
Print & Design
CMYK cmyk(60%, 34%, 0%, 55%)
HSV hsv(213, 60%, 45%)
Perceptual (Color Science)
LAB lab(32.14, 1.39, -25.8)
LCH lch(32.14, 25.84, 273.1°)
XYZ xyz(6.93, 7.15, 17.53)
OKLab oklab(0.4151, -0.0197, -0.0728)
Accessibility (WCAG 2.1)
Aa
On White
8.64:1
AAA Pass
Aa
On Black
2.43:1
Fail
Aa
White on Color
8.64:1
AAA Pass
Aa
Black on Color
2.43:1
Fail
7.2%
Relative Luminance
0.0715
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#75552F
Complementary
of Dark Slate Gray
#322F75
Analogous
of Dark Slate Gray
#2F7175
Analogous
of Dark Slate Gray
#4473AB
Lighter Tint
of Dark Slate Gray
#749AC8
Lighter Tint
of Dark Slate Gray
#ABC2DE
Lighter Tint
of Dark Slate Gray
#19293E
Darker Shade
of Dark Slate Gray
#070C12
Darker Shade
of Dark Slate Gray
#070C12
Darker Shade
of Dark Slate Gray
Dark Slate Gray
Named Color
Discover the Hue

These colors were identified within PepsiCo Design and Innovation's award-winning project "Lifewtr Series 7: Art through Technology".

About PepsiCo Design and Innovation

PepsiCo Design and Innovation

PepsiCo Design and Innovation is an acclaimed agency celebrated by the A' Design Award. Their designs showcases excellence in product design.

Discover more color palettes from PepsiCo Design and Innovation's award-winning work.

Explore PepsiCo Design and Innovation's Palettes View PepsiCo Design and Innovation's Profile
Platinum A' Packaging Design Award 2020

About the Award

Platinum A' Packaging Design Award 2020

Lifewtr Series 7: Art through Technology was honored with the Platinum A' Packaging Design Award in 2020. The A' Design Award is a globally recognized design award program that acknowledges exceptional design innovation. Winners are selected through thorough review by a distinguished panel with diverse expertise in design. The Platinum status indicates commendable design excellence as assessed by the judging body.

A' Packaging Design Award

Elevate your product's first impression with innovative packaging design. The packaging award category highlights exceptional creativity, functional innovation, and environmental consciousness in packaging solutions.

Recognizes: Bottles, Boxes, Cans, Pouches, Tubes, Cartons, Wrappers, Bags and More.
Learn More About A' Packaging Design Award View at A' Design Award

More Palettes from Lifewtr Series 7: Art through Technology

Each image reveals a unique color story. Click to explore.

Lifewtr Series 7: Art through Technology - View 2
05ABCF
0298BC
F9FDFE
73BAE5
1C1E30
60A4D5
54B1DE
C095A4
Lifewtr Series 7: Art through Technology • View 2
Lifewtr Series 7: Art through Technology - View 3
FBFDFE
1F2133
131322
2E324E
B4B6D0
DBDDF5
9E9DBE
41466F
Lifewtr Series 7: Art through Technology • View 3

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Explore colors from more award-winning designs.

Pepsi Electric 2024
0C1A45
071E67
050A19
071F88
0923B3
070E34
0A32D6
010208
Pepsi Electric 2024
18,415 ID#169606
Mountain Dew Hard Dew 2024
0C160D
222123
1D7829
1C9638
333637
0F3609
224C26
115607
Mountain Dew Hard Dew 2024
39,975 ID#169156
Pepsi Diner Milan 2024
03278A
0236A7
070C29
14479C
3E7DDA
9B9AF8
3A68C7
165BC4
Pepsi Diner Milan 2024
6,001 ID#169617
Pepsi New Year 2022 LTO
05023E
0F065E
070B7E
230878
0A119C
0F18B7
350B98
1326D7
Pepsi New Year 2022 LTO
26,929 ID#137256
Guijiu 20
262F81
1B2377
12153B
262C59
333C8E
080926
404168
C9A377
Guijiu 20
75,309 ID#170686
Yanghe Naked Bottle Liquor
237877
104341
116F6C
178786
498486
328CAE
37A8A7
125E5A
Yanghe Naked Bottle Liquor
76,936 ID#170767
128 Bpm
333488
BFBEBF
252779
A3A6AB
8E919B
CFCFD0
4D4B9A
676A6E
128 Bpm
64,537 ID#165216
Whispers of Ink
464C33
575C40
767859
20281C
385A28
496D37
577B43
888965
Whispers of Ink
57,439 ID#170587
Seongdong Smart Shelter
11100F
302318
513723
6C3C19
654E37
AE632E
D9924A
4D2B14
Seongdong Smart Shelter
370,696 ID#161636
Conch
726B5F
847D73
E2E2E1
59554E
969088
020306
C5C1BE
ABA7A1
Conch
519,619 ID#162196
China Overseas Yongding Jiuli
594E41
818895
94826F
727882
6B6050
81705D
1A1918
3A3532
China Overseas Yongding Jiuli
461,708 ID#162656
Datalense
0F0C08
282119
5D4D3E
43362A
6A6358
A1988D
867467
795A3E
Datalense
391,349 ID#162927