Enterprise Profile
Japan
Yuma Murakami is a celebrated enterprise celebrated by the A' Design Award. Their designs showcases excellence in product design.
Since its founding in 1962, Audio-Technica has been a leading Japanese audio manufacturer, committed to innovation in sound technology based on its unique "analog" philosophy, which emphasizes that human sensitivity and humanity are the essence of richness. Starting with analog cartridges, the product lineup has expanded to include headphones, microphones, turntables, and wireless earphones. Its high-quality products, focused on sound quality, are beloved by audio enthusiasts around the world as well as engineers and artists working in professional environments. These products support music and sports events, as well as business communication. In 2022, marking its 60th anniversary, Audio-Technica unveiled its new brand message, "Always analog" and continues its efforts to convey the appeal of analog through various initiatives.
The color palettes presented here were extracted from Yuma Murakami's celebrated creative works. These colors capture the creative vision that earned recognition at the A' Design Award.