Designer Profile
China
Bi Leying is an acclaimed design visionary recognized by the A' Design Award. Their creative vision reflects exceptional skill in creative direction.
Bi Leying is an interaction designer specializing in user experience, with a strong focus on gamified system design. She employs structured methodologies such as HMW (How Might We) and affinity mapping to ensure rigorous design reasoning and user-centric solutions. Transitioning from geology to design, her interdisciplinary background reflects a passion for innovation and problem-solving. Committed to advancing user experience research, she will pursue a master’s degree in design in 2025.
The color palettes presented here were extracted from Bi's celebrated creative works. Each palette represents the creative vision honored by the jury at the A' Design Award.